The Boost button is Meta's way of getting your money without getting you results. It shows your post to people who might like it — not people who are ready to buy your service.
A real Facebook Ads campaign uses custom audiences, lookalike targeting, and conversion-optimized funnels to put your offer in front of Salem homeowners who are actively looking for what you do.
Everything you need to generate consistent leads from Facebook and Instagram — built and managed for you.
We identify and build the exact audiences in Salem most likely to need your service — by location, homeownership, income, and behavior.
We write the ad copy and design the creatives. No stock photos — real, compelling ads that stop the scroll and drive action.
We follow up with everyone who visited your website or engaged with your ads but didn't call — turning warm leads into booked jobs.
Instant lead forms that send directly to your CRM or phone. No website required — leads come to you in real time.
We review performance every week and make adjustments to bids, audiences, and creatives to keep your cost per lead trending down.
Monthly reports showing your cost per lead, total leads generated, and ROI. No hiding behind reach and impressions.
If you're a contractor, plumber, roofer, HVAC technician, landscaper, or any other local service business in Salem, Oregon, Facebook and Instagram Ads are one of the fastest ways to generate a predictable flow of new leads. Unlike Google Ads where you wait for someone to search for you, Facebook Ads let you put your offer in front of the right Salem homeowners before they even start searching — giving you a first-mover advantage over every competitor.
Salem has a population of over 175,000 people, with a large percentage of homeowners in established neighborhoods like South Salem, West Salem, and Keizer who regularly need home services. Facebook's targeting platform lets us reach these homeowners with surgical precision — filtering by zip code, homeownership status, household income, and even life events like "recently moved" (which signals someone who needs contractors, landscapers, and service providers immediately).
The average Salem homeowner spends over 30 minutes per day on Facebook and Instagram. That is 30 minutes every day where your business can be in front of your ideal customer. When your ad is well-targeted and your offer is compelling, you can generate leads at a cost that makes the investment obvious.
Most agencies run the same generic ad for every client and call it a day. We build campaigns from the ground up for your specific service, your specific service area within Salem, and your specific customer. That means custom audiences built from your past customer data, ad creative that speaks directly to the pain points of Salem homeowners, and landing pages (or lead forms) optimized to convert at the highest possible rate.
We also run a full-funnel approach. The top of the funnel builds awareness with Salem homeowners who match your ideal customer profile. The middle of the funnel retargets people who engaged with your ads or visited your website. The bottom of the funnel hits your warmest leads — past customers, website visitors, and email subscribers — with direct offers designed to get them to call or book immediately.
The question we get most often is whether to run Facebook Ads or Google Ads. The honest answer is that they serve different purposes and work best together. Google Ads captures demand — people who are already searching for your service right now. Facebook Ads create demand — you put your offer in front of people before they're searching, which means you're the first business they think of when they need you.
For Salem service businesses with a limited budget, we typically recommend starting with Google Ads for immediate lead generation, then adding Facebook Ads once you have a proven offer and enough budget to run both. For businesses with a larger budget or those in competitive markets like roofing or HVAC, running both simultaneously creates a dominant presence that competitors struggle to match.
Month one is about data collection. We launch your campaign, test multiple audiences and ad creatives, and let Facebook's algorithm learn who is most likely to convert. You will typically see your first leads within the first two weeks. By the end of month one, we have enough data to identify which audiences and creatives are performing best.
Month two is about optimization. We cut what's not working, scale what is, and begin building your retargeting audiences. Cost per lead typically drops 20–40% between month one and month two as the algorithm optimizes. By month three, you have a predictable, scalable lead generation system running in the background while you focus on doing the work.
Clear answers to help you make the right decision for your business.