How a Central Oregon independent living community went from zero digital presence to dominating local search and filling their tour calendar.
"People are saying that they are seeing our ads and content on Google, it's predominantly where they are seeing us. We booked a bunch of tours from them."
— The Client
When this Central Oregon independent living community came to Black Label Marketing, their digital presence was essentially nonexistent. Their website was buried on Page 8 of Google for the searches that mattered most — the ones typed by adult children trying to find a safe, comfortable home for an aging parent.
They were generating zero inbound leads per month from digital channels. Every prospective resident who searched for independent living options in their area was finding competitors instead. The community had the quality, the staff, and the amenities — they just had no way to get in front of the families who needed them.
The goal was clear: build a digital system that would drive qualified tour bookings and ultimately move-ins, targeting adult children aged 45 and older who were actively researching options for their parents within a specific geographic radius in Central Oregon.
Black Label Marketing deployed a three-channel approach designed to capture demand at every stage of the decision-making process — from the first moment a family starts researching to the moment they are ready to schedule a tour.
We restructured their entire search presence to capture high-intent local searches for independent living and senior care in their market. Within 7 months they held #1 rankings for their key terms and gained 3,447 net SEO positions with 48 keywords landing in the Top 10.
We launched Facebook and Instagram campaigns built specifically for adult children making decisions for aging parents. The targeting focused on a precise geographic radius, delivering 619 total leads at an average CPL of just $26.89 — well below industry benchmarks for senior care.
We captured bottom-of-funnel search traffic from families actively looking for retirement communities right now. With an average CPC of just $3.68, every click came from someone with genuine intent — not casual browsers.
Within 7 months, the community went from having no digital footprint to owning their local market online. The results were consistent across every channel.
From essentially zero digital leads per month to 619 total leads generated across all channels
3,447 net SEO positions gained — 48 keywords now ranking in the Top 10
619 total leads generated at $26.89 average CPL — well below senior care industry benchmarks
High-intent search traffic captured at a fraction of typical senior care PPC costs
"People are saying that they are seeing our ads and content on Google, it's predominantly where they are seeing us. We booked a bunch of tours from them."
— The Client, Central Oregon Independent Living Community
Senior care and independent living is one of the most competitive and emotionally driven markets in local search. Families are not just looking for availability — they are looking for trust. This case demonstrates that when you combine aggressive local SEO with precisely targeted paid media, you can dominate a local market regardless of where you are starting from. This community started at zero. Within 7 months they were the most visible option in their area and their tour calendar reflected it.