ADDING $1.2 MILLION IN REVENUE
WITHOUT SHARED LEADS.

Portland Roofing Co. was stuck in the "shared lead" trap. They were spending over $5,000 a month on Angi and HomeAdvisor, but the results were demoralizing.

• Race to the Bottom: Every lead was sold to 4 other roofers. If they didn't call within 30 seconds, the lead was gone.
• Price Shoppers: The leads they did get were looking for the cheapest patch job, not full replacements.
• Zero Brand Equity: Homeowners didn't know who they were; they just wanted a quote.

They needed a way to generate exclusive leads that were actually looking for high-ticket roof replacements.

We completely pivoted their strategy from "chasing leads" to "attracting buyers."

We also rebuilt their website to focus on trust. We added real project photos, team bios, and a clear "Get a Free Inspection" offer that filtered out tire-kickers.

The impact was immediate. Within 30 days, the phone started ringing with homeowners who had already read their reviews and seen their work.

"We used to stress about where the next job was coming from. Now we're booking replacements 6 weeks out. Black Label changed our business."
- Mike T., Owner