NO BUZZWORDS.
JUST RESULTS.
We're not here to impress you with empty guarantees. We're here to get your business in front of the right people — consistently, predictably, and profitably.
Founder. Strategist. Builder.
Chris Haley started Black Label with a simple mission: to help blue-collar businesses stop getting screwed by lazy marketing.
With a background in leadership, communication, and community building, Chris knows how to turn a big vision into a working system — and he brings that same clarity and conviction into every client relationship.
Chris is also the Lead Pastor of Collective Church Salem, launching October 2026. So whether he's helping businesses grow or helping people grow, one thing stays the same: it's always about serving others with purpose, integrity, and results.
Our Clients Are...
- Any business that offers services to a consumer
- Damn good at what they do
- Tired of wasting money on "agencies" who don't understand the trades
- Ready to scale with predictable systems
What We Do
We build complete systems that take someone from "never heard of you" to "where do I sign?" That includes:
- Lead generation that fills your pipeline
- Funnels that filter out tire-kickers
- Automations and CRM setups that stop money leaks
- Local SEO and review strategies that make your phone ring
What We Don't Do
- We don't promise sales. We promise qualified attention.
- We don't close deals for you. You still have to pick up the phone and sell.
- We don't work with just anyone. We partner with businesses ready to handle the volume.
What It Looks Like to Work With Us
No guessing games. Just a clear path to growth.
Discovery Call
We meet (Zoom or in-person) to see if we're a fit. No hard selling.
Agreement & Kickoff
Simple agreement, first payment, and we start building your machine.
Onboarding
Deep dive call with our team to gather assets and set strategy.
Launch & Scale
Access to your private Discord channel. We launch, optimize, and report.
Proud Member of the Monmouth/Independence Chamber of Commerce
Black Label Marketing is deeply invested in the Mid-Willamette Valley business community. As a member of the Monmouth/Independence Chamber of Commerce, we are committed to helping local Oregon service businesses grow — not just online, but as pillars of their communities.
Local First
We prioritize Oregon businesses and understand the unique dynamics of the Mid-Willamette Valley market — from Salem to Monmouth, Albany to Corvallis.
Community Investment
Chamber membership means we're accountable to the local business community. Our reputation is built on the results we deliver to Oregon service businesses.
Trusted Partner
When you work with Black Label Marketing, you're working with a business that has real roots in your community — not a faceless national agency.